APO

What is APO and how can it help you?

APO (Advanced Print Optimization) is an accurate colour reproduction of CMYK and paper.
APO brings science into the pressroom to achieve accurate results in production and final printed product. APO is the process that harnesses the power of G7, Advanced Screening, Ink Optimization and understands the importance of paper as being the 5th Colour in a four colour printing process - CMYK.


APO will help you maintain consistent colour, increase pressroom efficiency and maximize the potential of print substrates, as well as the following key benefits:

  • Reduce make-ready costs
  • Stop chasing colour
  • Confidence that your finished product matches the proof
  • Faster turnarounds with a higher quality finished product

APO Includes the following components:

  • G7 Proof to Print Calibration and Training with our certified G7 Experts who have extensive knowledge and experience both in PreMedia and Production
  • Process Control tools to help keep your production processes in line
  • Ink Optimization utilizing custom media profiles that factor in the 5th Colour (substrate) to not only reduce total ink coverage, but will maximize the potential of the substrate
  • Advance screening with high resolution AM or FM Screening implementation to receive the highest quality production results
  • APO provides a unified solution to standardize the printed process. Printing is no longer an art form, it’s a manufacturing process and manufacturing is only efficient and profitable when standardized and repeatable

Paper: The Fifth Colour
APO analyzes and defines the paper’s colour potential to fully maximize ink optimization, while maintaing high fidelity colour reproduction. You’ll know what to expect when the dots of ink hit the sheet. That knowledge puts you in control of your printed product.

The 7 Benefits of Highly Effective Colour:

  1. Closer match between proof and press
  2. Shared visual appearance of printed pieces, no matter what the press or location it is printed
  3. Reduces the need for custom press profiles
  4. Proofs will be in line with your customer's expecations
  5. Takes the guesswork out of grey balance
  6. Consistency of advertising and promotional campaigns
  7. Faster make-readies